Wimmera Mallee Tourism promotes the tourism assets, businesses and visitor experiences in the Shires of Buloke, Hindmarsh, West Wimmera and Yarriambiack. The Wimmera Mallee Tourism region covers an area of 32,000 square kilometres, or 14% of all Victoria. Wimmera Mallee Tourism also manages the development and promotion of the Silo Art Trail which originated in Yarriambiack Shire in 2015 and now crosses the entire Wimmera Mallee region.
